Topgolf is a globally recognised entertainment brand that combines golf, technology, food, and social experiences into one large-scale venue. In the United States, Topgolf locations are popular destinations for groups, corporate events, families, and casual players alike. Each venue offers a high-energy environment with driving range games, full-service restaurants, bars, and event spaces. Because of the size and complexity of these venues, many investors are curious about what it costs to open a Topgolf franchise or franchise-style operation. Understanding the level of investment required is essential before considering this type of opportunity.
Understanding the Topgolf Business Model
Topgolf operates very differently from traditional food or retail franchises. Each location is a large entertainment facility that can span multiple levels and occupy significant land space. The business model relies on high customer volumes, multiple revenue streams, and premium experiences. Income is generated through game play, food and beverage sales, private events, and corporate bookings. Because of this scale, Topgolf locations require extensive planning, advanced technology systems, specialised construction, and a large operational team. This makes Topgolf one of the most capital-intensive franchise-style investments in the leisure and entertainment sector.
Investment Cost of a Topgolf Facility in the USA
Depending on the size of the facility and the location, the total investment often ranges between $15 million and $50 million. This figure represents the all-in cost required to develop and open a Topgolf venue in the United States. Smaller facilities or locations in lower-cost regions may fall closer to the lower end of the range. Large flagship venues in major metropolitan areas often sit toward the higher end due to land costs, construction complexity, and local regulations. This wide investment range reflects how heavily location and scale influence the overall cost.
What the Investment Includes
The total investment covers everything needed to build and operate a fully functional Topgolf venue. This typically includes land acquisition or long-term leasing, large-scale construction, and installation of Topgolf’s proprietary gaming technology. The cost also includes the build-out of restaurants, bars, kitchens, event spaces, and guest areas. Furniture, fixtures, audiovisual systems, and safety features are also part of the investment. In addition, training, staffing, pre-opening expenses, and launch marketing are included to ensure the venue opens ready to operate at full capacity.
Factors That Influence the Final Cost
Several factors can affect where a Topgolf investment falls within the $15 million to $50 million range. Location is one of the biggest factors, as land and construction costs vary significantly across the United States. The size of the facility also plays a major role, with larger venues requiring more bays, floors, and staff. Local zoning laws, environmental requirements, and infrastructure needs can further increase development costs. The level of customisation and premium features included in the venue can also influence the final investment amount.
Ongoing Operational Considerations
Beyond the initial investment, operating a Topgolf venue involves substantial ongoing costs. These include staffing, maintenance of technology systems, food and beverage supply, utilities, and marketing. Because Topgolf venues are large and operate long hours, operational efficiency is critical to profitability. Strong management teams and well-planned processes are essential to handle high customer volumes and maintain a consistent guest experience. Investors should be prepared for hands-on involvement or the hiring of experienced management professionals.
Who Is a Topgolf Investment Best Suited For?
A Topgolf franchise-style investment is best suited to large investors, development groups, or institutional partners rather than individual first-time franchise owners. The capital requirements, operational complexity, and long development timelines mean this opportunity requires significant financial strength and experience. For the right investor, however, a Topgolf venue can become a landmark destination with strong brand recognition and long-term revenue potential.
Conclusion
Opening a Topgolf venue in the United States requires a major financial commitment and careful planning. Depending on the size of the facility and the location, the total investment often ranges between $15 million and $50 million. This reflects the large-scale nature of the business, its multiple revenue streams, and the premium entertainment experience it offers. While the investment level is high, it provides access to one of the most distinctive and popular entertainment brands in the market. For investors with the resources and expertise to manage such a complex operation, a Topgolf venue can represent a powerful long-term opportunity.